1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Create an account on our platform
• Make a purchase or place an order
• Subscribe to our newsletter or marketing communications
• Contact our customer service team
• Participate in surveys, contests, or promotions
• Leave reviews or testimonials

This information may include:

• Full name and contact details (email, phone number, address)
• Billing and shipping addresses
• Payment information (processed securely through third-party providers)
• Purchase history and preferences
• Account credentials and security information
• Communication preferences

1.2 Automatic Information Collection

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• IP address and geolocation data
• Browser type and version
• Device information and operating system
• Pages visited and time spent on our site
• Referring website information
• Search terms and browsing patterns

2. How We Use Your Information

We use your personal information for the following purposes:

2.1 Service Provision

• Process and fulfill your orders
• Manage your account and provide customer service
• Send order confirmations, shipping updates, and delivery notifications
• Handle returns, exchanges, and refunds
• Provide technical support and assistance

2.2 Business Operations

• Improve our products, services, and website functionality
• Conduct market research and analytics
• Prevent fraud and ensure platform security
• Comply with legal obligations and regulatory requirements
• Resolve disputes and enforce our terms of service

2.3 Marketing and Communications

• Send promotional emails and newsletters (with your consent)
• Provide personalized product recommendations
• Inform you about new products, sales, and special offers
• Conduct customer satisfaction surveys

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

3.1 Service Providers

We work with trusted third-party service providers who assist us in operating our business:

• Payment processors for secure transaction handling
• Shipping and logistics companies for order delivery
• Email marketing platforms for communication
• Cloud storage and hosting services
• Analytics and marketing tools

3.2 Legal Requirements

We may disclose your information when required by law or in response to:

• Court orders, subpoenas, or legal proceedings
• Government investigations or regulatory requests
• Protection of our rights, property, or safety
• Prevention of fraud or illegal activities

3.3 Business Transfers

In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new owner, subject to the same privacy protections.

4. Data Security

We implement robust security measures to protect your personal information:

• SSL encryption for all data transmission
• Secure payment processing through PCI-compliant providers
• Regular security audits and vulnerability assessments
• Access controls and employee training on data protection
• Secure data storage with regular backups

5. Your Rights and Choices

5.1 GDPR Rights (EU Residents)

Under the General Data Protection Regulation, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your personal data
• Portability: Receive your data in a machine-readable format
• Restriction: Limit how we process your information
• Objection: Object to certain types of data processing

5.2 Communication Preferences

• Unsubscribe from marketing emails at any time
• Update your communication preferences in your account settings
• Opt-out of targeted advertising through cookie settings

6. International Data Transfers

As we operate internationally, your personal information may be transferred to and processed in countries outside your residence. We ensure adequate protection through:

• Standard contractual clauses approved by the European Commission
• Adequacy decisions for countries with equivalent protection
• Certification schemes and codes of conduct

7. Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete the information immediately.

8. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via email or prominent website notice. Continued use of our services after changes constitutes acceptance of the updated policy.